The California State Assembly is considering a bill in the next few days that would green-light “Digital Electronic License Plate” technology. These digi-plates would turn any license plate into a mobile advertising space, flashing ads if the car sits nevertheless for a lot more than four seconds. With no formal opposition ready to debate these plates, are you going to see them on the road next year?
Article Resource: Digital Electronic License Plate – California hacker’s paradise by Car Deal Expert
What exactly are digital electronic license plates?
The bill making its way through the California legislature gives the DMV their permission they have to work with companies creating so-called “Smart Plates.” These digital electronic license plates are essentially small, pre-programmed screens. During normal operation of the car (read: driving along the road) the plate displays the license plate number to all who view it. Stop for a lot more than three or four seconds, though, and most of the screen will display something else. The idea is that these plates could be able to display advertising, a personalized message, or anything else that could be put into pixels.
Why the e-plate may be a good idea
The California Assembly is set on the DELP for spending budget reasons. The state wants any reason to bring in additional cash with the $ 19 billion budget hole. With more than 32 million registered automobiles within the state, these e-plates would give advertisers millions of new opportunities to pay the state for advertising. These e-plates would also give the chance for residents to pay a lot more money for ultra-personalization on their cars. In the end, budget wins.
The Digital license plate being a bad idea
Though the state budget of California could benefit from approving DLEP e-plates, it might eventually cost the state even a lot more money. First, these electronic license plates would change your license plate at the press of a button – certainly attractive to those who like to speed, red-light runners and criminals of all types who could hack their plates to make their numbers obstructed or invisible. Would it really be good to have every automobile be a billboard ad? What company wants to be the one known for causing crashes? Would you really like seeing much more ads while driving? You will find also property rights concerns. Does the state have the rights to sell space on private property for advertisements the drivers wouldn’t make a cent on?
What do you think about the idea?
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