Amazon.com has announced that subscribers to the Amazon Prime service – unrestricted free two-day merchandise delivery for $ 79 per year – will now have access to streaming movies and TV at no additional charge, reports CNET. With a catalog of 5,000-plus film and television choices, Amazon Prime users can enjoy streaming video on their PC, Mac or Internet-enabled TV. And to help obtain the upper hand against Netflix or Hulu Plus, Amazon Prime will cost streaming movie enthusiasts almost $ 20 less per year.
Amazon Prime getting in your struggle with Netflix and Hulu
The audience for internet streaming video ventures of 65 million, plus the capital needed to get it started, are both things that Amazon Prime is looking for, reports CNET. That is why it is entering the business, Dana Rayburn of Frost & Sullivan explained. Amazon Prime V.P. Robbie Schwietzer described that it made perfect sense to add something to the free shipping service with no extra cost that is already there.
“Millions of Amazon Prime members already enjoy the convenience of free two-day shipping,” said Schwietzer. “Adding unlimited instant access to thousands of movies and TV shows at no additional cost is a great way to give members even more value.”
Amazon Prime will face stiff competition in Netflix, Hulu Plus and Apple television, which have already snagged considerable share of the online streaming movie sector. When it comes to purchasing things such as books, movies, and music not to mention the membership to Netflix and Hulu plus it has, Amazon.com is already well known. Amazon Prime won't require that viewers watch commercials before or during the streaming videos like Hulu Plus does, reports New York Magazine. Amazon.com has a fantastic relationship with Hollywood studios for DVD distribution already. That means it shouldn't be difficult to get the rights to internet streaming video.
Huge size of Netflix means more business
Netflix has over 20,000 movies and TV shows for streaming right now which Amazon Prime won't have at the very beginning. On Amazon Prime, movies like "The Girl with the Dragon Tattoo" and "Syriana" as well as shows like "Farscape" and "Doctor Who" are already accessible. Still, if the business is going to compete, it has to grow easily. Amazon will probably have problems with the broadband provider giants like Comcast. The exact same obstacles Netflix faced can be there.
Articles cited
CNET
news.cnet.com/8301-31001_3-20034714-261.html
New York Magazine
nymag.com/daily/intel/2011/02/phase_one_of_amazons_plan_to_d.html
Amazon Prime: A ‘massive shot’ at Netflix
youtube.com/watch?v=olG4zGDWPQg
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