DC Comics plans to re-launch its heroes

In Sept DC Comics plans to restart all of its superhero titles. Each one of them will begin once again from issue No. one. DC created Batman, Superman, Wonder Woman, Green Lantern, and many other instantly familiar comic book characters.

Start of a new team

In a bold and risky move, DC’s new innovative team, Geoff Johns and Jim Lee, are leaving behind 70 years of storylines and starting over with a clean slate. The plotlines will be more modern, there will be new origins and the costumes will be changes. Lee explained it a little better. He said it will “make characters more identifiable and accessible to comic fans new and old.”

Fight between heroes

There have been DC and Marvel Comics for years. DC has always come in second place. Walt Disney Company is owned by Marvel who has about 40 percent of the industry for comic books. About 27 percent goes to Time Warner’s DC. Johns and Lee are hoping to narrow that gap.

Starting by working with the Justice League

August 31 will be the starting of the new DC saga. The Justice League will begin. The Justice League, which debuted in “The Brave and the Bold” magazine in Feb. 1960, is team of superheroes including Superman, Batman, Green Lantern, Wonder Woman, Flash and Aquaman.

In all, 52 titles are slated to reboot, with 13 new titles being released each week through September. At DC, 52 is an enchanting and well known quantity. This is because in the company’s “multiverse,” there are 52 alternate Earths that “exist.”

Working digitally

A new marketing strategy will be put in place with the beginning of the “Justice League” reboot. DC plans a same-day digital release for all of the rebooted titles via an app and through the company site. DC’s blog claims that “making DC Comics the first of the two major American publishers to release all of its superhero comic book titles digitally the same day as in print.” The move is following what Archie Comics did. The strategy was initially thought up by the company.

Citations

National Post

arts.nationalpost.com/2011/05/31/dc-reboots-entire-line-of-comic-books/

MSNBC

today.msnbc.msn.com/id/43232629

Titans Tower

titanstower.com/monitor/?p=3118