Car salespeople may say their approach is soft and fluffy, but the honest truth is that psychological tricks are waiting within the grass for consumers. Typically it’s perfectly legal. This is why it pays to know the techniques car salespeople are bound to use in pursuit of your money.
Article resource: Be aware of the tricks car salespeople use to make the sale by Car Deal Expert
Car salespeople are trying to make a living
Recessionary times require extra sales ingenuity from car salespeople. Therefore, you must know the tricks of the tricksters. All About Auto Zone gets credit for the basics; Car Deal Expert fills in the gaps.
1. Emotional appeal is catchy
Buying a new car quickens the pulse. Even used cars can be exciting. Car salespeople will try to tap to the emotional highs of expectation to guide you into a purchase. While there’s nothing inherently wrong with that, you’ll want to keep your logical brain ready in reserve to analyze whether a deal is as good as the salesperson is trying to make you feel.
2. Do not believe the friendship talk
While many car salespeople don’t start their day with the stated goal of ruining a poor consumer’s life, it can sure end up that way. Keep in mind that car salespeople are there to make money, not friends. Your car salesperson could possibly be friendly by nature, but you can’t let your guard down and assume they are truly a friend. Use logic and do not be distracted by talk of summer grilling. They’re using their training to get you to relax and fall into their hands.
3. Know your trade-in value
Look up the Blue Book or equivalent value for any car you are considering for trade-in. Otherwise, you won’t know just how much the dealer is trying to undersell you. It’s not hard to track this info down. Look it upon online or get a copy at the bookstore before you go to the lot.
4. High trade-in and high selling price
Here’s something that can happen when your best-friend car salesperson gives you a high trade-in value. There can be a huge trade off. You may face a barrage of hard-sell opportunities, a higher selling price or even higher rate of interest (why not use Car Deal Expert instead?)
5. Offer stands until you step off the lot
Don’t believe this one. If your car salesperson insists you need to buy today or the special will end, you should be concerned about the whole transaction. Be on your guard.
6. The salesperson is overly emphatic over your ability to afford payments
Your car salesperson can show you the numbers, but if they try to steer you into believing any set of numbers will work for you, it could possibly be fishy. Going above and beyond the call of duty to distract you from the numbers is a red flag. You know your spending budget; they know how to try to talk you out of said spending budget. Psychological brinksmanship is to be expected, just watch out for the hard sell.
More details about this topic at these websites:
http://www.cartechhome.com/2009/02/6-tricks-new-car-salesman-used.html
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