A small competitor within the ticket-sales market, dominated by Livenation and Ticketmaster, is emerging with TicketFly. A cheaper, easier to use, and faster ticketing system, TicketFly has a real chance of beating Ticketmaster. Ticketmaster’s business is a big one – but TicketFly may just have a chance of competing. Source of article – TicketFly – FreeFest helps give Ticketmaster real competition by Personal Money Store.
Venues defecting to TicketFly
Since its 2008 founding, TicketFly has been busy putting its $ 3 million in funding to good use. The first thing the company did was “poach” more than 50 venues from Ticketmaster/Livenation. Numerous venues ultimately control who gets to sell their tickets. By poaching away these venues, TicketFly was able to jump-start its ticket sales. TicketFly claims that to customers, there could be much less charged in convenience fees and “printing fees.” Ticketmaster has become known for the high fees it piles on top of ticket cost. Despite legal questions of a monopoly, Ticketmaster has been adding venues to its concert-promotion packages.
How TicketFly claims to be better
The prices TicketFly charges have had a lot of promises. Just on the basis of fees, TicketFly tickets will cost 30 percent less than Ticketmaster. TicketFly will even give discounts to customers who spread the word about TicketFly through social marketing. TicketFly also promises fast updates of ticket information. TicketFly promises, in short, that they’ll be faster and cheaper for everyone.
FreeFest pairs TicketFly and Virgin
TicketFly partnered with Virgin Mobile to distribute free FreeFest tickets. Anyone who attended a Virgin Mobile festival in the past was designed to get an email for two free tickets. The rest of the tickets go on pre-sale at 10 a.m. on July 24. The Virgin Mobile partnership is a big thing for TicketFly. Because the Ticketmaster/Livenation conglomerate controls a good 50 percent of ticket sales and venues within the United States, it has a lot of pull.
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