Breast cancer organizations fight Pink Your Drink promoting

Hawking pink merchandise to go with all the pink ribbons on Breast cancer Awareness Month is not out of the ordinary. But alcoholic beverage makers like Mike’s Hard Lemonade may be pushing the matter too far. USA Today suggests that Mike’s Hard Pink Lemonade is joining the cancer of the breast product bandwagon, despite the clear mismatch between cancer and consuming alcoholic drinks. Mike’s is giving some of the cash to cancer of the breast research. Yet calls of hypocrisy are in the air. Both the National Cancer Institute and also the American Cancer Society have made it clear in their literature that even moderate consumption of alcoholic drinks can contribute to the development of breast cancer.

Pink your drink so as to understand cancer dangers

Breast cancer Awareness Month really appreciates the pink clothes and pink make up people wear in support. Numerous aren’t sure what to think about Mike’s Hard Pink Lemonade yet. Yet Mike’s is not alone in the pink alcoholic beverage movement. According to IndyPosted.com, other alcoholic beverage manufacturers are marketing such things as pink champagne, pink wine and pink vodka in connection with Breast Cancer Awareness Month. Telling people to “pink their drink” to support the cancer of the breast fight does not make much sense considering it hurts the disease more than it helps it, although more product may sell with it.

Lots of cash comes from Pink Your Drink

Pink vodka and liqueur are made by Chambord to raise cash. The Cancer of the breast Network of Strength has received $50,000 in donations from Chambord already. President of Mike’s, Phil O’Neil, explained that Mike’s Hard Pink Lemonade has given to Cancer of the breast Research Foundation over $500,000. This is nothing that they deserve a medal for. This is the opinion of Barbara Brenner of Cancer of the breast Action. Brenner had an interview with USA Today. She said that “Anybody trying to sell alcohol to promote Breast cancer Awareness should be ashamed of themselves.”

Cash taken by some of the breast cancer charitable groups

While the Breast Cancer Research Foundation takes cash from Mike’s Hard Lemonade, foundation spokeswoman Anna DeLuca tells USA Today that her organization “in no way, shape or form endorses the consumption of alcohol.” A few organizations don’t even take donations from alcoholic beverage businesses. They think it is wrong. When they pink their drink, they prefer it to be virgin.

Details from

IndyPosted

indyposted.com/115115/think-pink-booze-marketing-hard-to-swallow-by-some/

USA Today

usatoday.com/yourlife/health/medical/breastcancer/2010-10-05-1Aalcoholcancer05_ST_N.htm