Concept 1 footwear restricted by NBA, Athletic Propulsion Labs benefits

A small shoe-design company in Los Angeles, Athletic Propulsion Labs, has propelled itself into the spotlight. The NBA has utterly prohibited a shoe made by this company. The Concept 1 is one of the first footwear made by the company. A good advertising move or a good technological move — either way, the Concept 1 certainly has lots of attention. Source for this article – Athletic Propulsion Labs markets new shoe with NBA ban by Personal Money Store.

Athletic Propulsion Labs come out with the shoe, Concept 1

Athletic Propulsion Labs came out with the Concept 1 shoe. This display is intended to help you leap better vertically. The shoe is intended to make more energy return when jumping. There is an internal spring within the shoe. A technological advantage is given when competing athletically. That is the purpose of the shoe. This depends, of course, on the player’s height, weight and athletic ability.

Athletic Propulsion Labs shoe prohibited

Today had been the day the National Basketball Association took a stand. The Athletic Propulsion Labs’ Concept 1 shoes were banned. NBA rules ban any shoe that “creates an undue competitive advantage.”. This is the very first time a shoe had been banned from the NBA because of an advantage. It is the second footwear to be prohibited though. The other shoe had been banned for visual distraction. This shoe had been the Air Jordan.

Technologies, advertising or both?

The NBA banning the Athletic Propulsion Labs footwear had been probably a good thing. In fact, the APL website put up a banner saying “banned from the NBA” right after this happened. The year-old business has certainly propelled itself to the lead of the mind of its sports-loving customers. By getting banned by the NBA, Athletic Propulsion Labs has made a smart marketing move. Had been this all within the plan or did it take place because of how great the footwear were? The Concept 1 shoe costs $300, and Athletic Propulsion Labs can be selling more of them. The line of basketball shoes is only the first for this small business that has more attention than it had ever prepared. Athletic Propulsion Labs plans to introduce running technology in 2011.

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